ILUMA Digital Marketing BLOG

The digital marketing landscape is continuously evolving, presenting new opportunities for savvy franchise brands to grow at the local level and beyond. Now that we’re well into 2019, it’s time to take a step back and revisit core marketing activities. This doesn’t always mean scrapping the old for the new, but it’s worth examining how we’ve leveraged certain advertising platforms in the past, how we’re applying marketing strategy today, and how we might be better served by shifting our approach in the future.“You shouldn’t do things differently just because they’reSEE DETAILS

It should come as little surprise that Iluma Agency is a Best Place to Work honoree. Founder and CEO Aaron Lee built the franchise marketing agency from the ground up. The goal has been to deliver innovative and effective digital marketing to global franchise brands.But what sets it apart? “Beyond just the bits and bytes of what we do,” he says, “our secret sauce really comes down to our people, who dedicate themselves to being the agency you won’t hate.”Lee boasts about the culture he’s nurtured and the people’s he’sSEE DETAILS

When a franchisee begins presales or signs a new location, they’re faced with a tough question: How do they quickly and efficiently raise enough local awareness that they’ll be flooded with business starting Day 1 of Grand Opening? The most successful marketing campaigns start well before a business actually opens. Here are a few ways a strategic agency partner can help your franchise maximize this crucial stage of franchise business growth.1. Announce your presence—and leverage your brand identityA direct mail campaign can be considered when initially announcing that you’ll beSEE DETAILS ...

As social media marketing becomes increasingly competitive and over-saturated, franchisees are finding it challenging to use platforms like Facebook and Instagram effectively. Combined with brand parameters that may at times feel restrictive to their content (relative to non-franchise local businesses), franchisees often become discouraged and may fail to recognize the importance of local content marketing to gain brand exposure, build loyal relationships with followers and grow their business. By posting content that their members are compelled to share, franchisees will experience extra visibility at no cost. With the right toolsSEE DETAILS <span class="more-l...

Since its launch in October 2010, Instagram has steadily evolved into a vital digital marketing tool for franchises to grow their social media presence and brand—especially at the local level. With nearly 1 billion active users, and especially popular with millennials, savvy businesses are catching on: They can use this platform to command attention from their target audience and separate themselves from the crowd. Now, as Instagram’s “Stories” feature gains increasing popularity, franchise business growth can happen in new ways.Show the personal side of your business.In a market saturated bySEE DETAILS <span class="more-li...