ILUMA Digital Marketing BLOG

We are honored to announce iluma Agency was named one of Florida’s “Best Companies to Work For” in 2019 by Florida Trend magazine. iluma Agency ranked 12th in the small-company (50 employees or less) category for our unique company culture, team-building office activities, and quarterly outings.“Our agency’s recipe for growth is a combination of focusing our strengths on franchise brands and more importantly, carefully cultivating a team that is dedicated to our amazing culture,” says iluma Agency Founder and CEO, Aaron Lee. “We take care of each other so that weSEE DETAILS ...

Alicia Loredo joined our account management team as an Account Executive just over a year ago and has made her mark ever since. Since joining our agency, Alicia has been able to improve client relationships, innovate agency processes, and open the door to new opportunities for our franchise clients. Alicia’s hard work and dedication led to her promotion to Senior Account Executive in early 2019. Born and raised in Miami, Alicia attended Florida International University and received a bachelor’s degree in Advertising. From cheerleading to working for FIU Athletics, sports haveSEE DETAILS

The digital marketing landscape is continuously evolving, presenting new opportunities for savvy franchise brands to grow at the local level and beyond. Now that we’re well into 2019, it’s time to take a step back and revisit core marketing activities. This doesn’t always mean scrapping the old for the new, but it’s worth examining how we’ve leveraged certain advertising platforms in the past, how we’re applying marketing strategy today, and how we might be better served by shifting our approach in the future.“You shouldn’t do things differently just because they’reSEE DETAILS

It should come as little surprise that Iluma Agency is a Best Place to Work honoree. Founder and CEO Aaron Lee built the franchise marketing agency from the ground up. The goal has been to deliver innovative and effective digital marketing to global franchise brands.But what sets it apart? “Beyond just the bits and bytes of what we do,” he says, “our secret sauce really comes down to our people, who dedicate themselves to being the agency you won’t hate.”Lee boasts about the culture he’s nurtured and the people’s he’sSEE DETAILS

When a franchisee begins presales or signs a new location, they’re faced with a tough question: How do they quickly and efficiently raise enough local awareness that they’ll be flooded with business starting Day 1 of Grand Opening? The most successful marketing campaigns start well before a business actually opens. Here are a few ways a strategic agency partner can help your franchise maximize this crucial stage of franchise business growth.1. Announce your presence—and leverage your brand identityA direct mail campaign can be considered when initially announcing that you’ll beSEE DETAILS ...