ILUMA Digital Marketing BLOG

Ismael Llano has joined iluma Agency’s account management team as Brand Manager. He brings over 15 years of marketing expertise, with more than 10 years of senior client relations experience, to this integral role on our team. From strategy to communication, Ismael works closely with both our external clients and all internal departments to ensure we elevate the brand while driving local franchise growth. He’s excited to bring his dedication to the franchise world while continuing to grow and learn—and we’re delighted to get to work with such a positive,SEE DETAILS

Long popular within the fitness industry, membership-based businesses have expanded to additional verticals, with some of the fastest-growing franchises receiving revenue from membership dues.The membership business model asks customers to “join” instead of “purchase.” Joining means submitting regular payments to continue receiving a product or service. For a business, this holds the promise of sustained retention and profitability.While not all franchise companies can operate on a membership premise, every brand can learn from the best practice digital marketing tactics used to target, acquire, and keep new members.Build a Community—Locally andSEE DETAILS <span class="more-li...

Fixated on growth, international franchise brands understandably focus on the big picture—quickly attracting franchisees, expanding into new markets, and improving profitability. While these benchmarks are essential indicators of brand health, this global success is critically dependent on local achievement. A multi-unit brand is as strong as its individual units.Ensuring franchisee success requires local marketing support tailored not only to each individual market—but also to the lifecycle of each unit: pre-open, grand opening, and mature/established. Marketing strategy should also evolve as a franchisee begins opening additional locations

The clientAveda, owned by Estee Lauder, is a leading botanical hair and skin brand with more than 9,000 salons and spas worldwide.A distinct challenge and opportunityAveda faced increasing pressure from salon and spa owners to provide greater marketing support and help drive new business to their individual business locations. With strict brand identity standards to uphold, it was crucial for Aveda to gain a thorough understanding of proposed marketing solutions prior to rolling out any new strategy on a large scale.Aveda business units vary in focus: some cater only toSEE DETAILS <span class...

Your franchise brand is growing, opening more operating units exponentially each year. You’re executing a successful marketing campaign at the national brand level, profits are steady, and you’ve got your eye on Entrepreneur’s Franchise 500 list—but you know you could grow faster if your franchisees were doing more at the local level. Your franchise location owners need to generate more leads, convert them into paying customers, and increase retention by maximizing engagement with current clientele. Leveraging events through strategic digital and social media marketing tactics is crucial to boost localSEE DETAILS <span class="more-link-hover-...