Blog, Franchise Development, In The News, Marketing

Our team has assembled a list of franchise marketing articles worth consideration as you position your brand to reach its goals in growth and revenue in 2020 and beyond. From buttoning up your franchise recruitment strategy to leveraging the power of online conversation at the local level, a holistic franchise marketing campaign won’t ignore these powerful trends.


Successfully Marketing Your Franchise Opportunity

Forbes

The evolving digital marketing landscape has changed the way we need to reach and attract qualified new franchisees. From determining your franchise recruitment marketing budget to seeking new franchisee prospects within your current customer base, one of the best tips in this article is to clean up your brand’s online presence across all platforms before spending marketing dollars. Today’s savvy modern investor will check website content, review site responsiveness, and social media posting consistency before even expressing interest in your franchise opportunity.

Earning Five Stars

International Franchise Association
iluma Agency has been an IFA member since 2017.

As a franchisor, keep these three things in mind: 1) the majority of customers across all your locations expect a response to their Google review within a week; 2) approximately 80% of prospects will check reviews before deciding to try or buy; and 3) implementing a review monitoring process will provide valuable operations insight to dozens or hundreds of locations that would otherwise be impossible to visit and monitor yourself in person. If online reputation management is not currently part of both your local franchise marketing and franchise recruitment considerations, it should be.

Leverage Franchise Locations and Employees as Advocates

Sprout Social
iluma Agency uses Sprout Social to manage franchise social media content publishing, engagement, and review response.

Equipping your franchise brand with a well-planned employee advocacy program can make your franchisees’ marketing endeavors more cost-effective and successful. Brand messaging posted by employees sees nearly 25% more shares than other brand content and has even been linked to influencing new customers with a higher retention rate and longer lifetime value. Implementing a reward system to encourage employees to spread brand awareness can help transmit a sense of authenticity across your brand. Paired with high-quality and consistent brand messaging and social media content, you will generate unique and meaningful human engagement in saturated and highly competitive markets.

Establish brand standards, plus ‘why’ behind them
Franchise Times

Defining the difference between innovating within the brand and violating brand standards, makes it easier to enforce brand guidelines and may save you from time-consuming backtracking in the future. Being able to communicate the value of the proven, consistent brand your zees bought into—along with the adverse effects of an inconsistent customer experience—will help shift brand policing to proactive and constructive brand building. Follow this one up by reading this article about “glocalization” by Mike Kehoe, and consider creating a franchise Facebook Group as a way to communicate with your franchisees.

Maximize Local Franchise Awareness During Pre-Sales
iluma Agency

One of the best times for a new franchise location to reach their local market and create a big impact with an efficient marketing spend is before opening—or even before beginning construction. A regimented and replicable pre-sales marketing plan can help franchisees grow your brand. Building this into your franchisee onboarding process can also help attract new franchisees as you seek franchise recruitment and brand expansion.


When Is It Time to Leave Your Digital Marketing Agency?
Franchising.com

For franchise brands seeking frictionless communication and consistency across hundreds of locations, the importance of a good working relationship with your local marketing agency partner is paramount. If you have doubts about your current agency or agencies, consider their transparency and responsiveness in communication as well as their knowledge and use of data-driven technology and best practices.

With more than 10 years of experience helping franchise brands shine, iluma’s team of franchise focused marketing experts are fully immersed in the evolving trends of local franchise marketing and franchise recruitment. Please contact us for more information about working with us to grow your franchise.

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Blog, In The News

Inc. magazine ranked iluma Agency no. 3,457 on its 36th annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. We are proud to have qualified by achieving a three-year growth of 102% and to have made the list for a fourth year since 2015. In fact, less than 8% of companies who ever make the list are recognized 4 times. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small and midsized businesses. Companies such as Microsoft, Pandora, LinkedIn, and Yelp gained their first national exposure as honorees of the Inc. 5000.

“Having our agency repeatedly recognized as one of the fastest growing companies in the US while also a Best Places to Work, is just evidence of our dedication to building a great team that invests in and honors our culture every day.” Says iluma Agency CEO and Founder, Aaron Lee. “That special kind environment always leads to continued growth.” 

The 2019 Inc. 5000 list unveiled earlier this month is the most competitive crop to date. The average company on the list achieved a mind-boggling three-year average growth of 481%. The Inc. 5000’s aggregate revenue is $206 billion, and the companies on the list collectively generated 619,500 jobs over the past three.

iluma Agency provides frictionless franchise marketing with a focus on helping individual franchise locations, groups, and co-ops execute global brand messaging in their local markets. We are honored to be in good company with the nation’s fastest-growing private companies, including several franchise brands we work with: Orangetheory Fitness ranked no. 1,830, and Blink Fitness made the list at no. 2,734.

Want to grow with us? For custom-tailored, innovative campaigns to drive franchise brand growth, contact us today.

    

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Blog, In The News

We are honored to announce iluma Agency was named one of Florida’s “Best Companies to Work For” in 2019 by Florida Trend magazine. iluma Agency ranked 12th in the small-company (50 employees or less) category for our unique company culture, team-building office activities, and quarterly outings.

“Our agency’s recipe for growth is a combination of focusing our strengths on franchise brands and more importantly, carefully cultivating a team that is dedicated to our amazing culture,” says iluma Agency Founder and CEO, Aaron Lee. “We take care of each other so that we can take great care of our clients. That’s part of why we say we’re the agency you won’t hate.”

The annual award program recognizes Florida’s best employers based on an evaluation of their workplace policies, practices, philosophy, systems, and demographic. The process also includes a survey that measures employee satisfaction in the workplace. Under the leadership of Aaron Lee and Jamie Cundiff-Melendez, COO, iluma Agency strives to recognize and reward each team member’s commitment to the franchise marketing agency’s core values of excellence, dedication, collaboration, integrity, and innovation.

“This year we spoke with Millennial employees of the Best Companies to Work For to get their perspectives on their workplaces and work experiences,” says Florida Trend Executive Editor, Mark Howard. “It’s clear that the Best Companies know how to attract Millennials and then engage them once they’ve been hired. Millennials want what every employee wants—a workplace environment that helps them be productive and a chance for input into how work gets done.”

At iluma Agency, we love what we do and enjoy working together—and it shows. As we continue to work with additional franchise brands and grow our team of marketing experts, we welcome new talented stars to follow us on Facebook and Instagram to stay up to date with our agency happenings and hiring opportunities.

About Florida Trend Top 100 Best Companies List

For a list of the 100 Best Companies to Work for in Florida, visit the FloridaTrend website.

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Blog, In The News

It should come as little surprise that Iluma Agency is a Best Place to Work honoree. Founder and CEO Aaron Lee built the franchise marketing agency from the ground up. The goal has been to deliver innovative and effective digital marketing to global franchise brands.

But what sets it apart? “Beyond just the bits and bytes of what we do,” he says, “our secret sauce really comes down to our people, who dedicate themselves to being the agency you won’t hate.”

Lee boasts about the culture he’s nurtured and the people’s he’s recruited. It’s a place where people want to work. By getting the right people in the door who you can trust to abide by the values, understand and believe that they will do all that they can do get the job done, and ultimately create a structure of support to let the daily work happen along with the fun and exciting activities.

“We are proving that when you select the right employee and invest them into a team of like-minded individuals, then invest teams of like-minded individuals across an entire company, you create a structure that feeds itself,” he says. “You gain trust that your coworker will get it done if they say they will. You worry less when an employee works remotely – because you trust they are working. You know that you are never alone.”

The agency advances individual development and career growth, offers flex time that defies the 40-hour workweek, and tests whether they can measure what matters. In the end, it comes down to the people.

“We are a company built by people, run by people, designed to help other people,” Lee says. “If we didn’t have a ‘people-friendly’ culture, we’d simply go out of business.”

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