FRANCHISE BRAND IDENTITY

Capture the power of your brand’s history, mission, audience, and customer experience with logo, fonts, target personas, voice, and messages that set the stage for successful, replicable growth across your entire franchise network. Our franchise branding experts design clear brand guidelines that enable successful local and global omni channel marketing campaigns.

BRAND MARKETING COLLATERAL

Promote consistent brand strength with business cards, email signature, social media profiles, digital video ads, themed campaign assets, flyers, point of purchase signs, window graphics, and vehicle wraps that speak to your target audience and show your franchise brand in the best light. Maximize every opportunity for growth online, in print, and throughout your franchisees’ local markets.

CORPORATE FRANCHISE MARKETING

Achieve effective lead generation at the national level to bring new customers to your franchise brand. Develop a strategic quarterly marketing campaign with themes and promotions that maximize seasonal budget efficiency and identify new potential customers through Google Search, programmatic geofencing display ads, OTT video streaming ads, social media marketing, landing page development, and lead nurture email automation.

ONLINE REPUTATION & CONTENT MARKETING
When prospective customers, employees, and franchisees search for your brand online, what do they find? Control the conversation, improve search rankings, and convert leads with strategic case studies, white papers, webinars, video testimonials, blog articles, and social media posts.

WEBSITE & MOBILE TECHNOLOGY

Your website is the central location where Google searches, email campaigns, social media posts, review sites, and digital ads deliver your entire franchise network’s customers and prospects. From wireframe development to website content and design, our in-house franchise website marketing team utilizes the latest mobile responsive technology to build a better franchise website focused on user experience design and results for your brand.

PROVEN FRANCHISE BRAND MARKETING PROCESS
 

Through our partnership with dozens of franchise brands, iluma Agency has been refining and optimizing
its franchise branding and digital marketing methods for more than 15 years.

Define

Determine brand strategy.

Reach

Influence the right people.

CONVERT

Generate new long-term customers.

RESPOND

Use data to improve results.

SCALE

Sustain growth and drive profit.

ORANGETHEORY

“The car wrap looks great. It’s definitely going to stand out and looks polished and bold. Great work.”

HipPOPs

“iluma Agency created our brand and delivered our message to the local market. It’s amazing how many people know HipPOPs now!”

CRUISE INN

“Thank you for taking the time to help us understand so much about digital marketing.”

Regional & Co-op Marketing

Our dedicated franchise marketing account managers work hand in hand with area developers and regional marketing directors to strategize growth across multiple units in a group. Brand consistent digital marketing tactics are tailored to co-ops to achieve both regional and individual franchisee goals across unique markets.

Blog
5 Ways Franchises Win Big with Hyperlocal Geofencing
February 6, 2020

Location-based targeting has long been at the forefront of digital innovation, but as franchise marketing steps away from the one-size-fits-all approa...

Corporate Marketing
2020 Franchisor Checklist Infographic
December 23, 2019

Is your franchise on track for smart growth in 2020 and beyond?How do you reach your goals in franchise development when success looks different at th...

Blog
6 Must-Read Articles about Franchise Marketing and Franchise Recruitment
November 22, 2019

Our team has assembled a list of franchise marketing articles worth consideration as you position your brand to reach its goals in growth and revenue ...

Need fresh brand marketing for your franchise?

Contact us and get started with an obligation-free brand health consultation.