ILUMA Digital Marketing BLOG

The 2019 Annual Franchise Development Report found that 58% of recruitment budgets for the year went towards digital spending with 14% of that money dedicated to franchise websites. If you want results, a great franchise website is the answer, but building a franchise site is very different from a consumer site. Understanding and planning for those differences in your franchise site is vital to securing quality leads and conversions.What Information Should You IncludeConsider your sales strategy. Will you nurture? Filter? Engage? Whichever strategy you choose will determine what information youSEE DETAILS <span class=...

In today’s competitive franchise recruitment marketing space, your online presence plays a massive role. No matter the industry you serve, your website must speak to the customer and draw them in to learn more. Your franchise recruitment website is no different.Nearly 70 percent of the B2B buying journey happens online—but it isn’t a linear process. Your prospect franchisees often start their journey online and then ping pong back and forth between personal interactions online, something like this:Reach out for more informationTalk to salesGo back to do more research online toSEE DETAILS </...

Location-based targeting has long been at the forefront of digital innovation, but as franchise marketing steps away from the one-size-fits-all approach, it has grown and evolved as a powerful strategy to create a true one-on-one audience experience.“Don’t push people to where you want to be; meet them where they are.”–Meghan Keaney Anderson, VP Marketing, HubspotAs a franchise brand or location owner, it is in your best interest to reach the right audience at the right time and in the right location rather than advertising to everyone everywhere; it’s a smarterSEE DETAILS

Is your franchise on track for smart growth in 2020 and beyond?How do you reach your goals in franchise development when success looks different at the national and local levels? While the franchisor focuses on the big picture—attracting potential franchisees, accessing new markets, and increasing brand awareness—franchisees are eager for local lead generation and rapid customer acquisition, with their needs changing based on DMA, stage of growth, and single versus regional co-op strategy.Although zors and zees have different responsibilities and motivations, a multi-unit brand succeeds when each part works wellSEE DETAILS <span class="more-link-hov...

Our team has assembled a list of franchise marketing articles worth consideration as you position your brand to reach its goals in growth and revenue in 2020 and beyond. From buttoning up your franchise recruitment strategy to leveraging the power of online conversation at the local level, a holistic franchise marketing campaign won’t ignore these powerful trends.Successfully Marketing Your Franchise OpportunityForbesThe evolving digital marketing landscape has changed the way we need to reach and attract qualified new franchisees. From determining your franchise recruitment marketing budget to seeking new franchisee prospectsSEE DETAILS <span class="...