Blog, Franchise Recruitment, Marketing
The 2019 Annual Franchise Development Report found that 58% of recruitment budgets for the year went towards digital spending with 14% of that money dedicated to franchise websites. If you want results, a great franchise website is the answer, but building a franchise site is very different from a consumer site. Understanding and planning for those differences in your franchise site is vital to securing quality leads and conversions.What Information Should You IncludeConsider your sales strategy. Will you nurture? Filter? Engage? Whichever strategy you choose will determine what information youSEE DETAILS <span class=...