Is your franchise on track for smart growth in 2020 and beyond?
How do you reach your goals in franchise development when success looks different at the national and local levels? While the franchisor focuses on the big picture—attracting potential franchisees, accessing new markets, and increasing brand awareness—franchisees are eager for local lead generation and rapid customer acquisition, with their needs changing based on DMA, stage of growth, and single versus regional co-op strategy.
Although zors and zees have different responsibilities and motivations, a multi-unit brand succeeds when each part works well together. A healthy franchise reaches its comprehensive goals by designing systems that help all members of your brand’s network meet their mark.
This franchise marketing infographic demonstrates the complex and often competing needs of franchisor, franchisee, and customer. Address these needs head-on and make 2020 the year you check these success-determining tasks off your list.
Want a checklist that’s custom-tailored to your brand and your goals? Let us know, and we’ll create it for you.
With more than 10 years of experience working with dozens of franchise brands, iluma Agency understands the unique needs of franchisors and franchisees and has built its teams and processes to serve as an extension of yours. To learn how we can holistically facilitate all areas of your brand’s network and help scale your franchise business, please contact us or book a free brand health consultation today.