Our franchise development team stays in lockstep with the franchise industry and evolving digital marketing trends by maintaining professional advertising certifications, partnerships, and memberships. As we deliver on our mission of helping franchise brands shine, from time to time we get recognized for our accomplishments, growth, and leadership.
President & CEO
Darren is known as the idea guy! Starting his career at Nascar as an illustrator at eighteen years old he became well-versed in design and marketing. Later started an agency in 1994 which he sold in 1998 and then created Peak Seven in Boca Raton, Florida in 1999. The agency has evolved into a branding and digital marketing powerhouse with a full range of in-house talent and capabilities. In 2022 Darren acquired the Iluma Agency in Miami and Bigfoot Web in Denver.
Aaron Lee has over 30 years of marketing, creative, and web technology experience producing successful marketing programs and projects for some of the world’s top brands. In 2001, he founded his own creative and marketing agency and has steadily overseen its growth into one of the fastest growing digital marketing agencies in the world: iluma Agency. Prior to launching iluma Agency, Aaron mastered a degree in communication design, served as Chief Marketing Officer for an international application service provider, and gained over 10 years of experience as a Creative Director. Aaron is an active board member and global leader of the Entrepreneur’s Organization and a Scholar with The GLG Council of Advisors.
iluma Agency is growing and we’re always on the look out for our next star. Are you ready to be part of our story?