Starting with our proven pre-sales marketing program that helps franchisees open on day 1 with 500 members, we provide localized digital marketing support to generate leads.

Data-backed strategy and lock-step alignment of tier 1, tier 2, and tier 3 marketing builds brand strength at all levels, all locations, and across all platforms.
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LOCAL DIGITAL MARKETING
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FRANCHISE RECRUITMENT

With a healthy online presence and our sophisticated franchisee lead-capture system, multi-unit franchisees continue to buy more locations as the brand expands worldwide.
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Franchise Brand Marketing

ORANGETHEORY

The technology-tracked group training fitness franchise has grown to more than 1,200 locations worldwide. iluma Agency has worked with Orangetheory Fitness from the very beginning, when there were just 2 studios.
Our 4th year on INC's list of America's fastest growing private companies.
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Helping franchise brands grow starts with a team that works well together.
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Our focus on helping franchise brands grow, combined with our expertise and experience with digital marketing, has illuminated the path to our growth. One of the keys to our growth is the quality of our dedicated team, but we still need even more stars. Interested in being a part of the iluma Agency story?

BRIGHT IDEAS LEAD TO BRILLIANT GROWTH

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Brand Marketing

Compelling offers combined with the right messaging, photography, and assets helped generate high demand to book appointments.
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LOCAL DIGITAL MARKETING

Our localized lead generation and referral marketing campaigns helped fill seats with new and repeat guests while also driving e-business to their local e-commerce pages.
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FRANCHISE Development

The seminars we developed and delivered at Aveda Business College helped prepare the next generation of successful Aveda salon owners.
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AVEDA

Aveda, owned by Estee Lauder, is making a mark on the beauty industry with their renown salons, spas, schools, stores, and plant-based products. Our marketing partnership with Aveda is as naturally beautiful as the brand itself.

WE HELP Franchise BRANDS SHINE

iluma Agency’s franchise marketing team has more than 10 years of experience partnering with franchise brands to help them reach their goals in customer acquisition, retention, brand awareness, lead generation, and expansion. We start with data, build integrated digital campaigns, and use our findings to continuously optimize and improve results. Our in-house teams and processes are structured to support every stage of franchise development, from corporate branding to local franchise marketing and franchise recruitment, while keeping national and local initiatives strategically aligned.

Market Research, Competitive Positioning, and Franchise Campaign Development

Franchise Branding Design, Video, SEO Content, Website, and App Development

Targeted Google Search, Programmatic Display, Geofencing, and Paid Social Media Ads

Organic Social Media Management, Blog Writing, Local Listings, and Online Reputation Management

Franchise Reporting Dashboard, Training Webinars, Consulting, and Management

FRANCHISE BRAND MARKETING

Build and share a compelling brand story that attracts customers, franchisees, employees, and investors. Build a brand identity, from strategy and guidelines to website and content marketing, that positions your franchise for a consistently positive customer experience and prepares your company for the next level of growth.
FRANCHISE RECRUITMENT & DEVELOPMENT

Reach qualified new franchisees ready to invest in your brand. Targeted messaging, compelling content, and multi-platform brand health helps prospects buy into your franchise with confidence. We custom-build a unique marketing strategy based on your franchisee qualifications and market expansion goals.
LOCAL FRANCHISE MARKETING

Replicable local growth at the franchisee level leads to big-scale growth for the brand. From pre-sales to mature-open and co-op, our responsive team works hand-in-hand with franchisees to raise local awareness and engage customers in their market through cost effective digital ads and social media content that is localized and brand compliant at every stage.

Corporate Marketing

2020 Franchisor Checklist Infographic

December 23, 2019

Is your franchise on track for smart growth in 2020 and beyond?How do you reach your goals in franchise development when success looks different at th...

Blog

6 Must-Read Articles about Franchise Marketing and Franchise Recruitment

November 22, 2019

Our team has assembled a list of franchise marketing articles worth consideration as you position your brand to reach its goals in growth and revenue ...

Blog

Top 10 Franchise Marketing Trends of 2019

February 28, 2019

The digital marketing landscape is continuously evolving, presenting new opportunities for savvy franchise brands to grow at the local level and beyon...

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“My studios were struggling big time, but over the last month my member list has increased from 194 to 235. My success stems from your efforts!”

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“We're getting too many leads--your program works too well”

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“It's so great working with such an organized and speedy team.”

Franchise Marketing, DRIVEN BY DATA

USE MARKETING TO GET MORE REFERRALS

Not all leads are created equal. Referrals become your best customers. Our tactics turn customers into brand ambassadors and make it easy for them to refer friends.

more likely to buy when referred

higher lifetime value when referred

are willing to refer after a positive experience

of brand Facebook followers recommend brands to others

Need fresh franchise brand marketing?

We combine target persona data with innovative brand positioning to set your franchise on track for strategic growth across markets.

Searching for successful franchisees?

Our franchise recruitment marketing campaign leverages full funnel lead generation and nurture tactics to convert qualified prospects and grow your brand.

Looking for local customers?

We deliver transparent results through local social media marketing, programmatic, and Google search so you can focus on operations.

WE HELP Franchise BRANDS SHINE

FRANCHISE BRAND MARKETING

FRANCHISE RECRUITMENT & DEVELOPMENT

LOCAL FRANCHISE MARKETING

2020 Franchisor Checklist Infographic

6 Must-Read Articles about Franchise Marketing and Franchise Recruitment

Top 10 Franchise Marketing Trends of 2019

“My studios were struggling big time, but over the last month my member list has increased from 194 to 235. My success stems from your efforts!”

“We're getting too many leads--your program works too well”

“It's so great working with such an organized and speedy team.”

Franchise Marketing, DRIVEN BY DATA

more likely to buy when referred

higher lifetime value when referred

are willing to refer after a positive experience

of brand Facebook followers recommend brands to others

Need fresh franchise brand marketing?

Searching for successful franchisees?

Looking for local customers?

READY TO START SEEING RESULTS?

2020 Franchisor Checklist Infographic