Home Page

Digital Marketing Services for Franchise Brands | Iluma Agency


iluma Agency’s franchise marketing team has more than 10 years of experience partnering with franchise brands to help them reach their goals in customer acquisition, retention, brand awareness, lead generation, and expansion. We start with data, build integrated digital campaigns, and use our findings to continuously optimize and improve results. Our in-house teams and processes are structured to support every stage of franchise development, from corporate branding to local franchise marketing and franchise recruitment, while keeping national and local initiatives strategically aligned.

Market Research, Competitive Positioning, and Franchise Campaign Development

Franchise Branding Design, Video, SEO Content, Website, and App Development

Targeted Google Search, Programmatic Display, Geofencing, and Paid Social Media Ads

Organic Social Media Management, Blog Writing, Local Listings, and Online Reputation Management

Franchise Reporting Dashboard, Training Webinars, Consulting, and Management


    Build and share a compelling brand story that attracts customers, franchisees, employees, and investors. Build a brand identity, from strategy and guidelines to website and content marketing, that positions your franchise for a consistently positive customer experience and prepares your company for the next level of growth.


    Reach qualified new franchisees ready to invest in your brand. Targeted messaging, compelling content, and multi-platform brand health helps prospects buy into your franchise with confidence. We custom-build a unique marketing strategy based on your franchisee qualifications and market expansion goals.


    Replicable local growth at the franchisee level leads to big-scale growth for the brand. From pre-sales to mature-open and co-op, our responsive team works hand-in-hand with franchisees to raise local awareness and engage customers in their market through cost effective digital ads and social media content that is localized and brand compliant at every stage.

4 Things to Consider When Building Your Franchise Recruitment Website
July 24, 2020

The 2019 Annual Franchise Development Report found that 58% of recruitment budgets for the year went towards digital spending with 14% of that money d...

7 Signs Your Franchise Recruitment Website is Outdated (and Holding You Back)
February 18, 2020

In today’s competitive franchise recruitment marketing space, your online presence plays a massive role. No matter the industry you serve, your websit...

5 Ways Franchises Win Big with Hyperlocal Geofencing
February 6, 2020

Location-based targeting has long been at the forefront of digital innovation, but as franchise marketing steps away from the one-size-fits-all approa...

  • Text Hover

  • “My studios were struggling big time, but over the last month my member list has increased from 194 to 235. My success stems from your efforts!”
  • Text Hover

  • “We're getting too many leads--your program works too well”
  • Text Hover

  • “It's so great working with such an organized and speedy team.”

Franchise Marketing, DRIVEN BY DATA


Not all leads are created equal. Referrals become your best customers. Our tactics turn customers into brand ambassadors and make it easy for them to refer friends.

more likely to buy when referred

higher lifetime value when referred

are willing to refer after a positive experience

of brand Facebook followers recommend brands to others

Need fresh franchise brand marketing?

We combine target persona data with innovative brand positioning to set your franchise on track for strategic growth across markets.

Searching for successful franchisees?

Our franchise recruitment marketing campaign leverages full funnel lead generation and nurture tactics to convert qualified prospects and grow your brand.

Looking for local customers?

We deliver transparent results through local social media marketing, programmatic, and Google search so you can focus on operations.


The first step is a quick consultation and complimentary brand health analysis. After speaking with you about your franchise business goals, our franchise experts will provide a plan and full campaign management.

Complete this form and we’ll be in touch soon.

    Subscribe to iluma Agency's franchise marketing newsletter for industry updates and expert advice.

    Subscribe to receive text messages from our team of experts