iluma Agency’s franchise marketing team has more than 10 years of experience partnering with franchise brands to help them reach their goals in customer acquisition, retention, brand awareness, lead generation, and expansion. We start with data, build integrated digital campaigns, and use our findings to continuously optimize and improve results. Our in-house teams and processes are structured to support every stage of franchise development, from corporate branding to local franchise marketing and franchise recruitment, while keeping national and local initiatives strategically aligned.
Market Research, Competitive Positioning, and Franchise Campaign Development
Franchise Branding Design, Video, SEO Content, Website, and App Development
Targeted Google Search, Programmatic Display, Geofencing, and Paid Social Media Ads
Organic Social Media Management, Blog Writing, Local Listings, and Online Reputation Management
Franchise Reporting Dashboard, Training Webinars, Consulting, and Management
FRANCHISE BRAND MARKETING
Build and share a compelling brand story that attracts customers, franchisees, employees, and investors. Build a brand identity, from strategy and guidelines to website and content marketing, that positions your franchise for a consistently positive customer experience and prepares your company for the next level of growth.
FRANCHISE RECRUITMENT & DEVELOPMENT
Reach qualified new franchisees ready to invest in your brand. Targeted messaging, compelling content, and multi-platform brand health helps prospects buy into your franchise with confidence. We custom-build a unique marketing strategy based on your franchisee qualifications and market expansion goals.
LOCAL FRANCHISE MARKETING
Replicable local growth at the franchisee level leads to big-scale growth for the brand. From pre-sales to mature-open and co-op, our responsive team works hand-in-hand with franchisees to raise local awareness and engage customers in their market through cost effective digital ads and social media content that is localized and brand compliant at every stage.
4 Things to Consider When Building Your Franchise Recruitment WebsiteJuly 24, 2020
The 2019 Annual Franchise Development Report found that 58% of recruitment budgets for the year went towards digital spending with 14% of that money d...
7 Signs Your Franchise Recruitment Website is Outdated (and Holding You Back)February 18, 2020
In today’s competitive franchise recruitment marketing space, your online presence plays a massive role. No matter the industry you serve, your websit...
5 Ways Franchises Win Big with Hyperlocal GeofencingFebruary 6, 2020
Location-based targeting has long been at the forefront of digital innovation, but as franchise marketing steps away from the one-size-fits-all approa...
Franchise Marketing, DRIVEN BY DATA
Not all leads are created equal. Referrals become your best customers. Our tactics turn customers into brand ambassadors and make it easy for them to refer friends.
more likely to buy when referred
higher lifetime value when referred
are willing to refer after a positive experience
of brand Facebook followers recommend brands to others
Need fresh franchise brand marketing?
We combine target persona data with innovative brand positioning to set your franchise on track for strategic growth across markets.
Searching for successful franchisees?
Our franchise recruitment marketing campaign leverages full funnel lead generation and nurture tactics to convert qualified prospects and grow your brand.
Looking for local customers?
We deliver transparent results through local social media marketing, programmatic, and Google search so you can focus on operations.