iluma Agency’s franchise marketing team has more than 10 years of experience partnering with franchise brands to help them reach their goals in customer acquisition, retention, brand awareness, lead generation, and expansion. We start with data, build integrated digital campaigns, and use our findings to continuously optimize and improve results. Our in-house teams and processes are structured to support every stage of franchise development, from corporate branding to local franchise marketing and franchise recruitment, while keeping national and local initiatives strategically aligned.

Market Research, Competitive Positioning, and Franchise Campaign Development

Franchise Branding Design, Video, SEO Content, Website, and App Development

Targeted Google Search, Programmatic Display, Geofencing, and Paid Social Media Ads

Organic Social Media Management, Blog Writing, Local Listings, and Online Reputation Management

Franchise Reporting Dashboard, Training Webinars, Consulting, and Management


    Build and share a compelling brand story that attracts customers, franchisees, employees, and investors. Build a brand identity, from strategy and guidelines to website and content marketing, that positions your franchise for a consistently positive customer experience and prepares your company for the next level of growth.


    Reach qualified new franchisees ready to invest in your brand. Targeted messaging, compelling content, and multi-platform brand health helps prospects buy into your franchise with confidence. We custom-build a unique marketing strategy based on your franchisee qualifications and market expansion goals.


    Replicable local growth at the franchisee level leads to big-scale growth for the brand. From pre-sales to mature-open and co-op, our responsive team works hand-in-hand with franchisees to raise local awareness and engage customers in their market through cost effective digital ads and social media content that is localized and brand compliant at every stage.

Ready to Build Your Franchise Recruitment Website?
July 24, 2020

4 Things to Consider When Building Your Franchise Recruitment Website The 2019 Annual Franchise Development Report found that 58% of recruitment budge...

Is Your Franchise Recruitment Website is Outdated?
February 18, 2020

7 Signs Your Franchise Recruitment Website is Outdated (and Holding You Back) In today’s competitive franchise recruitment marketing space, your onlin...

5 Ways Franchises Win Big with Hyperlocal Geofencing
February 6, 2020

Location-based targeting has long been at the forefront of digital innovation, but as franchise marketing steps away from the one-size-fits-all approa...

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  • “My studios were struggling big time, but over the last month my member list has increased from 194 to 235. My success stems from your efforts!”
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  • “We're getting too many leads--your program works too well”
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  • “It's so great working with such an organized and speedy team.”

Franchise Marketing, DRIVEN BY DATA


Not all leads are created equal. Referrals become your best customers. Our tactics turn customers into brand ambassadors and make it easy for them to refer friends.

more likely to buy when referred

higher lifetime value when referred

are willing to refer after a positive experience

of brand Facebook followers recommend brands to others

Need fresh franchise brand marketing?

We combine target persona data with innovative brand positioning to set your franchise on track for strategic growth across markets.

Searching for successful franchisees?

Our franchise recruitment marketing campaign leverages full funnel lead generation and nurture tactics to convert qualified prospects and grow your brand.

Looking for local customers?

We deliver transparent results through local social media marketing, programmatic, and Google search so you can focus on operations.


The first step is a quick consultation and complimentary brand health analysis. After speaking with you about your franchise business goals, our franchise experts will provide a plan and full campaign management.

Complete this form and we’ll be in touch soon.

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