Your franchise brand is growing, opening more operating units exponentially each year. You’re executing a successful marketing campaign at the national brand level, profits are steady, and you’ve got your eye on Entrepreneur’s Franchise 500 list—but you know you could grow faster if your franchisees were doing more at the local level. Your franchise location owners need to generate more leads, convert them into paying customers, and increase retention by maximizing engagement with current clientele. Leveraging events through strategic digital and social media marketing tactics is crucial to boost localSEE DETAILS <span class="more-link-hover-...
The Content and Creative Director of iluma Agency, Sarah Rosenblum, has been with our company for more than 2 years and plays an important role in our LocalLight marketing program for franchisees and multi-unit businesses, including Orangetheory Fitness, Aveda, Massage Envy, and Tapout Fitness.From social media and blog articles that drive engagement, traffic, and brand awareness to e-blasts and ads that generate clicks and leads, she manages the creative strategy and production of influential digital marketing assets that serve as a perpetual source of growth for the franchise brands weSEE DETAILS
The client Massage Envy is the first and largest massage and spa franchise in the market, with more than 1,000 locations and 1.5 million members nationally.A distinct challenge and opportunityMassage Envy’s individual franchise locations are grouped into regional co-ops. Spanning a large geographical area with diverse target client demographics, Massage Envy South Florida needed to provide their spa owners with individually focused marketing and increase return on regional marketing to justify pooled spend. National campaigns, branding, and promotions would also have to be adhered to, leveraged, and maximized at the local
Samantha LeWinter, Digital Strategy Manager, joined iluma Agency in April 2017. She brings a wealth of expertise and talent to our team, the value of which can be seen every day as we continue to drive better and better results for our clients. Equipped with bright ideas and strong opinions as she lights the way to successful digital marketing campaigns, Samantha truly does what it takes to help brands shine. She’s also a pleasure to work with and simply to know.Samantha grew up in Weston, Florida, but has also livedSEE DETAILS
Referrals are one of the best ways to get new customers fast. Existing and new customers who love your business are excited to share it with the people they love.An integrated digital marketing strategy can take your referrals to the next level for uncharted growth. By integrated, we mean optimizing and coordinating across platforms (like ads, social media, email marketing, and blog) for greater success across the board.Here are 3 tactics you can use to generate more referrals for your business:1. Consistent and on-brand referral message, creative, and incentive.Let’s saySEE DETAILS