Alicia Loredo joined our account management team as an Account Executive just over a year ago and has made her mark ever since. Since joining our agency, Alicia has been able to improve client relationships, innovate agency processes, and open the door to new opportunities for our franchise clients. Alicia’s hard work and dedication led to her promotion to Senior Account Executive in early 2019.
Born and raised in Miami, Alicia attended Florida International University and received a bachelor’s degree in Advertising. From cheerleading to working for FIU Athletics, sports have always been a part of her life. Originally, Alicia started studying Health Sciences to further a career in sports medicine, but she realized she needed something more creative. She discovered a passion for Advertising, which allowed her to work with sports and health while using her creativity. She currently works closely with many of our fitness franchise clients, including Orangetheory Fitness, to provide custom-tailored marketing solutions for their unique needs.
Alicia loves being able to relate to franchisees on both a professional and personal level. One of her favorite parts of her role is helping a client feel comfortable and trust her throughout the marketing process. As a firm believer in “Teamwork makes the dream work,” Alicia wants all her clients to know that our team is here to help and that she’s going to do everything she can to help them benefit and grow from our franchise marketing agency partnership.
When Alicia is not in the office, she loves to travel to new places. Last year, she embarked on a solo adventure to Costa Rica. She hiked mountains, saw volcanoes, and even ziplined through the rainforest. The trip opened her eyes to new experiences and cultures. When she is not touring the world, she explores new coffee shops and posts about them on her blog @espressoblog. From blonde roast to dark roast, we appreciate her java expertise.
Our bubbly Senior Account Executive loves working at iluma because of all the hardworking and positive people she gets to interact with every day. She views all her hardships as opportunities for growth, and we are so grateful to have her on our team.