ILUMA Digital Marketing BLOG

keeping up with the latest industry trends & agency news
Blog, Franchise Development

Fixated on growth, international franchise brands understandably focus on the big picture—quickly attracting franchisees, expanding into new markets, and improving profitability. While these benchmarks are essential indicators of brand health, this global success is critically dependent on local achievement. A multi-unit brand is as strong as its individual units.Ensuring franchisee success requires local marketing support tailored not only to each individual market—but also to the lifecycle of each unit: pre-open, grand opening, and mature/established. Marketing strategy should also evolve as a franchisee begins opening additional locations

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Case Studies, Franchise Development

The clientAveda, owned by Estee Lauder, is a leading botanical hair and skin brand with more than 9,000 salons and spas worldwide.A distinct challenge and opportunityAveda faced increasing pressure from salon and spa owners to provide greater marketing support and help drive new business to their individual business locations. With strict brand identity standards to uphold, it was crucial for Aveda to gain a thorough understanding of proposed marketing solutions prior to rolling out any new strategy on a large scale.Aveda business units vary in focus: some cater only toSEE DETAILS <span class=...

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Blog, Franchise Development, Uncategorized

Your franchise brand is growing, opening more operating units exponentially each year. You’re executing a successful marketing campaign at the national brand level, profits are steady, and you’ve got your eye on Entrepreneur’s Franchise 500 list—but you know you could grow faster if your franchisees were doing more at the local level. Your franchise location owners need to generate more leads, convert them into paying customers, and increase retention by maximizing engagement with current clientele. Leveraging events through strategic digital and social media marketing tactics is crucial to boost localSEE DETAILS <span class="more-link-hover-i...

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Blog, Meet the Staff

The Content and Creative Director of iluma Agency, Sarah Rosenblum, has been with our company for more than 2 years and plays an important role in our LocalLight marketing program for franchisees and multi-unit businesses, including Orangetheory Fitness, Aveda, Massage Envy, and Tapout Fitness.From social media and blog articles that drive engagement, traffic, and brand awareness to e-blasts and ads that generate clicks and leads, she manages the creative strategy and production of influential digital marketing assets that serve as a perpetual source of growth for the franchise brands weSEE DETAILS

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Case Studies, Franchise Development

The client Massage Envy is the first and largest massage and spa franchise in the market, with more than 1,000 locations and 1.5 million members nationally.A distinct challenge and opportunityMassage Envy’s individual franchise locations are grouped into regional co-ops. Spanning a large geographical area with diverse target client demographics, Massage Envy South Florida needed to provide their spa owners with individually focused marketing and increase return on regional marketing to justify pooled spend. National campaigns, branding, and promotions would also have to be adhered to, leveraged, and maximized at the local

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