Blog, Orangetheory
The holiday season is a beautiful time of year—for getting new members! New Year’s Resolutions can be the perfect motivator to bring new faces into your Orangetheory Fitness studio. And thanks to the Holiday CORE 4 Gift Pack, current members can give their friends and family access to your studio as a gift for Christmas or Hanukkah.

With the potential for new membership so high, this is an especially crucial time to make sure your online reputation and social media community strategies are optimized. When resolution-makers search for a new fitness regime, what will they learn about your studio? Even before trying a free session, prospects gather information about your studio from multiple sources, two of the top contenders being Facebook and Yelp. Both of these platforms showcase reviews, including star ratings, detailed feedback, and your responses to that feedback.

A prospective member who sees a low star rating, negative feedback, and/or complaints that have not been responded to properly (or at all) will likely never step foot in your studio. More than just a review platform, your studio’s Facebook should also serve as an online extension of your studio’s community. This publicly visible page allows prospective members to get a feel for the environment and culture of your studio before ever stepping through the door. Orangetheory Fitness produces the real results people want—but it’s also a place for bonding, friendship, and fun. It’s a tight-knit fitness family made up of people who are excited to be there and who have fun while supporting each other’s goals and reaching their own.

Engaging posts and campaigns that encourage interaction among you and your members can show a prospect the additional perks of joining Orangetheory Nation. The Holiday CORE 4 Gift Pack is a powerful word-of-mouth referral backed by four free sessions and a heart-rate monitor for the recipient. Even referrals who learned about the studio from a friend will collect additional information from multiple sources. Overly negative reviews on Yelp will lead them to trying the workout with an already negative preconception, possibly having a negative impact on their actual workout experience.

Positive reviews and a fun, engaged online community can help prepare them to see your studio as a place they want to be—and ultimately make them want to sign up for more than just the four sessions they received as a gift. Ask yourself these questions as you begin to consider whether your online reputation and social media engagement are optimized for the holiday season:
  • Where are people leaving reviews about my studio?
  • How many of these reviews are positive/negative?
  • Have I responded to all of these reviews?
  • How many reviews have been left?
  • Am I doing anything to encourage more reviews to be left?
  • Am I doing anything to increase exposure of positive reviews?
  • Do my social media posts show what’s special about my studio?
  • Are my social media posts eliciting any response from members?
  • Am I responding to all members’ comments on Facebook and Instagram?
  • Am I monitoring analytics for insights about social media engagement?

Building your online reputation and strengthening your social engagement can be a time-consuming endeavor but when executed properly can have a significant impact on your studio’s leads and conversions. LocalLight Digital Marketing social media plans include options to fully manage your studio’s online reputation and social engagement. For more information, please contact Rich Feinberg at rich@illuminatistudios.com or 786-360-0350.
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Blog, Meet the Staff
You probably don’t know Allison Krupp, but if you know our LocalLight Digital Marketing program, then you know and love her work. A graphic designer at Illuminati Studios for four years, Allison leads our creative team in developing the eye-catching animated social media graphics, advertisement images, and lead-generating landing page layouts that have become so crucial to the success of our clients. Her in-depth knowledge of brand guidelines for the franchises we work with, the time she spends in and outside of the office exploring new artistic trends and lead-generation techniques, and her intuitive eye for marketing design are just some of the characteristics that make her such an integral part of our team. keep reading
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Blog, Orangetheory
The LocalLight Digital Marketing experts at Illuminati Studios have developed a thorough understanding of the Orangetheory Fitness brand and the best marketing practices to grow a pre-open studio. By working with Orangetheory since Studio 0002, we have proven success helping 53 studios reach the famed 500 Club, including Orangetheory Fitness Nona. What makes our program for pre-open studios so effective? keep reading
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Blog
Supercharge your studio’s social media and content marketing with these expert plans from the LocalLight digital marketing experts of Orangetheory Fitness. We’ve worked with Orangetheory from Studio 0002 and have become masters of leading pre-open studios to the 500 Club and strengthening that all-important sense of community and oneness that keeps members burning strong in open studios. Our team of knowledgeable social media, content, design, digital, and account specialists collaborate internally and with your team to deliver the high standard of quality it takes to elevate your studio to its All-Out level. keep reading
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We are excited to launch the new reporting dashboard for all our Orangetheory Fitness partners. The new dashboard offers a variety of new features to help you gain a better sense of your lead generation activities, media spends and overall campaign activities in one easy-to-use screen. Dashboard 2.0 will be available when you log in to your account. You can also watch a quick video that highlights new features. New Features Include:
  • New, user-friendly interface.
  • Expandable graphs depicting leads, clicks, and impressions.
  • “Drag-and-drop” date range filters to compare performance trends over specific periods of time.
  • Option to track multiple studios.
  • Exportable leads data.
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Blog
The LocalLight Digital Marketing team recently rolled out an updated version of our reporting dashboard for beta testing. We expect to fully launch our Portal V 2.0 in September 2016. The reporting dashboard is an essential tool that enables our clients to easily understand the success of their past and present digital campaigns, tracking everything from impressions and clicks to leads and lifetime value of conversions. keep reading
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Blog, Meet the Staff
If you have ever had the pleasure of working with Jade Gray, Account Executive for LocalLight Digital Marketing at Illuminati Studios, you are fortunate to know her as bubbly, patient, kind, organized, and capable of ensuring a consistently high standard of quality. She is an amazing employee who we’re incredibly proud to have on our team, but what you might not know is that she’s pretty awesome outside of work, too! keep reading
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