Blog, Orangetheory

Larry Romero, owner of Orangetheory Fitness Lake Mary, made it to the 500 Club with his second studio, Orangetheory Fitness Nona. “Can’t say we went all out and did anything extraordinary,” Larry said. “Most of our effort, 90-95% of our marketing, was through iluma Agency.” This simple yet successful strategy varied from the approach he took with his first studio. The first time around, Larry and his team put in time, money and manpower trying to get the word out there and building community involvement. They went to wine tastings and other gatherings—anywhere people were gathered in groups—offering giveaways, free 10-session packages and more. The trouble with this tactic was that many of the people who signed up through the pre-sales campaign weren’t true Orangetheory Fitness candidates. They came in for their free workouts but didn’t materialize into members. Excessive efforts and resources were being wasted on the wrong people.

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Do you know how many people are using social media—and how many of those are potential customers? In this high-level introduction to social media best practices, we’ll start by guiding you through the stats and demographics of social media use. Packed with tips for relevant platforms like Facebook, Twitter and Instagram, you’ll learn how to leverage valuable content and cutting-edge tools to boost your social media presence. Use the power of social media to build a fan base, increase engagement, extend your reach and grow your business.

When: Thursday, July 14, 2:00-3pm EST This is a free webinar for Orangetheory Fitness studios.