ILUMA NEWS

The digital marketing landscape is continuously evolving, presenting new opportunities for savvy franchise brands to grow at the local level and beyond. Now that we’re well into 2019, it’s time to take a step back and revisit core marketing activities. This doesn’t always mean scrapping the old for the new, but it’s worth examining how we’ve leveraged certain advertising platforms in the past, how we’re applying marketing strategy today, and how we might be better served by shifting our approach in the future. “You shouldn’t do things differently just becauseSEE DETAILS

Social Media Marketing Hacks for Franchisees: Viral Visibility As social media marketing becomes increasingly competitive and over-saturated, franchisees are finding it challenging to use platforms like Facebook and Instagram effectively. Combined with brand parameters that may at times feel restrictive to their content (relative to non-franchise local businesses), franchisees often become discouraged and may fail to recognize the importance of local content marketing to gain brand exposure, build loyal relationships with followers and grow their business. By posting content that their members are compelled to share, franchisees will experience extraSEE DETAILS ...

What Does Your Franchise Need to Know About Instagram Stories? Since its launch in October 2010, Instagram has steadily evolved into a vital digital marketing tool for franchises to grow their social media presence and brand—especially at the local level. With nearly 1 billion active users, and especially popular with millennials, savvy businesses are catching on: They can use this platform to command attention from their target audience and separate themselves from the crowd. Now, as Instagram’s “Stories” feature gains increasing popularity, franchise business growth can happen in new ways.SEE DETAILS <span class="more-lin...

Your franchise brand is growing, opening more operating units exponentially each year. You’re executing a successful marketing campaign at the national brand level, profits are steady, and you’ve got your eye on Entrepreneur’s Franchise 500 list—but you know you could grow faster if your franchisees were doing more at the local level. Your franchise location owners need to generate more leads, convert them into paying customers, and increase retention by maximizing engagement with current clientele. Leveraging events through strategic digital and social media marketing tactics is crucial to boost localSEE DETAILS <span class="more-link-hover-...

Think you know SEO? Think again. The ever-evolving landscape of digital marketing brings new trends and strategies the moment you’ve caught up to the last round. Stay on top of these SEO trends to keep your business’s website and digital marketing campaigns successful.1. Nurture leads.Studies and reports about e-consumer behavior suggest that customers do their research and take their time with the decision to buy. Capturing them as a lead isn’t enough. Email provides a constant line of communication and allows you to share additional resources with them, from testimonialsSEE DETAILS