ILUMA Digital Marketing BLOG

keeping up with the latest industry trends & agency news
Blog, Marketing

Since its launch in October 2010, Instagram has steadily evolved into a vital digital marketing tool for franchises to grow their social media presence and brand—especially at the local level. With nearly 1 billion active users, and especially popular with millennials, savvy businesses are catching on: They can use this platform to command attention from their target audience and separate themselves from the crowd. Now, as Instagram’s “Stories” feature gains increasing popularity, franchise business growth can happen in new ways.Show the personal side of your business.In a market saturated bySEE DETAILS <span class="more-lin...

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Blog, Meet the Staff

Ismael Llano has joined iluma Agency’s account management team as Brand Manager. He brings over 15 years of marketing expertise, with more than 10 years of senior client relations experience, to this integral role on our team. From strategy to communication, Ismael works closely with both our external clients and all internal departments to ensure we elevate the brand while driving local franchise growth. He’s excited to bring his dedication to the franchise world while continuing to grow and learn—and we’re delighted to get to work with such a positive,SEE DETAILS

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Blog, Franchise Development

Long popular within the fitness industry, membership-based businesses have expanded to additional verticals, with some of the fastest-growing franchises receiving revenue from membership dues.The membership business model asks customers to “join” instead of “purchase.” Joining means submitting regular payments to continue receiving a product or service. For a business, this holds the promise of sustained retention and profitability.While not all franchise companies can operate on a membership premise, every brand can learn from the best practice digital marketing tactics used to target, acquire, and keep new members.Build a Community—Locally andSEE DETAILS <span class="more-lin...

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Blog, Franchise Development

Fixated on growth, international franchise brands understandably focus on the big picture—quickly attracting franchisees, expanding into new markets, and improving profitability. While these benchmarks are essential indicators of brand health, this global success is critically dependent on local achievement. A multi-unit brand is as strong as its individual units.Ensuring franchisee success requires local marketing support tailored not only to each individual market—but also to the lifecycle of each unit: pre-open, grand opening, and mature/established. Marketing strategy should also evolve as a franchisee begins opening additional locations

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Case Studies, Franchise Development

The clientAveda, owned by Estee Lauder, is a leading botanical hair and skin brand with more than 9,000 salons and spas worldwide.A distinct challenge and opportunityAveda faced increasing pressure from salon and spa owners to provide greater marketing support and help drive new business to their individual business locations. With strict brand identity standards to uphold, it was crucial for Aveda to gain a thorough understanding of proposed marketing solutions prior to rolling out any new strategy on a large scale.Aveda business units vary in focus: some cater only toSEE DETAILS <span class=...

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