Ismael Llano has joined iluma Agency’s account management team as Brand Manager. He brings over 15 years of marketing expertise, with more than 10 years of senior client relations experience, to this integral role on our team. From strategy to communication, Ismael works closely with both our external clients and all internal departments to ensure we elevate the brand while driving local franchise growth. He’s excited to bring his dedication to the franchise world while continuing to grow and learn—and we’re delighted to get to work with such a positive, vibrant and talented leader.
Born, raised, and surrounded by family in South Florida, Ismael attended the University of Miami, where he double majored in art science and advertising, with a minor in marketing. His appreciation for art encompasses abstract and pop artists such as Roy Lichtenstein and Andy Warhol.
Having also lived in New York for two years, Ismael wrote a sitcom pilot about a character who moves from Miami to New York to work in advertising. Ismael likes keeping busy. Far from his only creative endeavor, he has also taken part in micro theater plays and currently co-hosts a weekly podcast with a lifelong friend.
Listening to “Pero… Let Me Tell You,” Ismael’s podcast, sounds like you’re hanging out with a couple of friends—and features the “rants and musings of two Cuban-American guys discussing news, politics, culture and arts.” Proudly sharing a birthday with Lucille Ball, Ismael enjoys making people laugh.
Along with his great sense of humor, Ismael also radiates positivity everywhere he goes. Through his podcast he has had the opportunity to interview some of Miami’s greatest—like Sef Gonzales, aka Burger Beast. He has even been sponsored to attend Croquetapalooza, a Cuban food lover’s dream come true. In one of his favorite podcast episodes, Ismael interviewed the leader of Amigos for Kids, a local organization that helps prevent child abuse. He is excited to continue growing his international digital audience and looks forward to building an entire podcast network.
Our upbeat and open-minded Brand Manager offers us this advice: “Don’t just exist. LIVE.” Specific to franchise brands, he recommends an approach that focuses on longevity rather than merely chasing short-term goals. We’re confident that Ismael is exactly the right person to help our franchise clients realize long-term success and get the most from their brand.
Ismael said his favorite part of iluma Agency is the people. He enjoys being surrounded by interesting people who are passionate about what they do.